VERTICAL PREMIUM TV
Is Definitely A Thing Now
Happy Thursday Peaceniks (from somewhere over the Atlantic Ocean)!
Yesterday, I sent you what we believe is the most comprehensive measurement index for total global attention, ever.
There are myriad takeaways from that first ever Cross-Screen Attention Index. But one of the most important was that consumers watch 2-3 times more video on mobile than they do on TV. In other words, the center of global video gravity has officially shifted from the television to the phone.
Today, I’m going to show you what to do about it.
MEET ROSEBERRY: VERTICALLY INTEGRATED PREMIUM VERTICAL TV STUDIO
APPLE PODCASTS | YOUTUBE | SPOTIFY
Today, on The Media Odyssey Podcast, Marion Ranchet and I interview the RoseBerry founders, Guy Hameiri and Lior Friedman.
RoseBerry just launched their own vertical TV app, epis. But, IMHO, what makes RoseBerry stand out among the morass of microdramas, is the fact that they are not playing the microdrama shell game.
Instead, RoseBerry is producing new premium vertical TV series across many (successful) TV genres: True Crime, Soap Opera, Game Shows, Reality, and more.
PLUS, in what I believe is a massive game-changer, RoseBerry is working with some of the biggest of traditional TV studios to syndicate their library of hit shows as premium vertical television — on epis and across the entire digital realm.
This company can do this at the highest level, because of Guy’s experience as a legendary TV producer, Lior’s background as a content guru, and the company’s new, proprietary AI platform, Red Snapper, which accelerates the reimagination of existing library into well-constructed, high-end, premium vertical television.
The discussion covers everything from why premium vertical is taking off (spoiler alert, it involves buses and toilets), why it’s going to explode in the next two years, and how this will change the television industry as we all know it, forever.
We also show a pretty amazing example of their work, verticalizing the long-running hit show Neighbors, with a super fun clip of Margot Robbie before she was famous.
Grab your phone and check this out!
APPLE PODCASTS | YOUTUBE | SPOTIFY
Cheers!
ESHAP