Media War & Peace

Media War & Peace

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It's TV Time

Evan Shapiro's avatar
Evan Shapiro
Dec 01, 2023
∙ Paid

Happy Friday War & Peaceniks. Ready for CTV time?

For a while, I've been writing about, speaking to, and imploring us to stop thinking about our video in silos. That is not how consumers see Media, and, in the User-Centric Era (now), we need to see things the way our audiences do.

In this presentation I lay out a Unified CTV Strategy that should be centra…

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