Media War & Peace

Media War & Peace

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Media War & Peace
Media War & Peace
Tick Tock ⏱️

Tick Tock ⏱️

It's TV Time

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Evan Shapiro
Dec 01, 2023
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Media War & Peace
Media War & Peace
Tick Tock ⏱️
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Happy Friday War & Peaceniks. Ready for CTV time?

For a while, I've been writing about, speaking to, and imploring us to stop thinking about our video in silos. That is not how consumers see Media, and, in the User-Centric Era (now), we need to see things the way our audiences do.

In this presentation I lay out a Unified CTV Strategy that should be centra…

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