Tick Tock ⏱️

It's TV Time

Happy Friday War & Peaceniks. Ready for CTV time?

For a while, I've been writing about, speaking to, and imploring us to stop thinking about our video in silos. That is not how consumers see Media, and, in the User-Centric Era (now), we need to see things the way our audiences do.

In this presentation I lay out a Unified CTV Strategy that should be central to every video publisher’s business model if they want to thrive in the User Centric Era.

The core of the thesis is simple. Video is bifurcating into two main categories: long-form, premium, lean-back horizontal CTV content; and short-form, time-killing, vertical mobile content.