When it comes to linear vs. streaming TV, sports viewing and advertising is likely to continue to hold on to old viewing and advertising modes. The natural breaks in play make advertising relatively tolerable, even as streaming subscribers feel a whole other level of frustration to breaks it in the middle of movies and tv programming.
I'm interested in what you think viewing will be like for the Paris Olympics — as opposed to the Beijing summer games in '22, the time difference is kinder to primetime viewing.
And as you noted, those "bigly" expensive sports rights are the wild card in how expensive watching our teams will become. Here's a breakdown I've been monitoring of where sports right are headed:
●MLB just renewed all of their broadcast deals in 2022 to expire in 2028
● NHL just renewed all of their deals through 2028
● The Premier League has a six-year deal with NBC that started in 2021 and runs until 2028.
● The NBA deal expires next year and potentially could line up here although the last deal was significantly longer in term.
● The UFC has a deal that runs from 2019 until 2024. The term of their new deal could potentially put them on the same timetable.
Hi Evan - great to see a piece focussed on sports.
What drives the drop-off between the first two charts? 91% pay for any sports subscriptions, but then only 19% and 12% respectively pay for the services listed.
Does the first chart capture cable subscriptions whereas the second only focuses on the streaming products mentioned? If so, can it be read that sports subs are still predominantly focussed in tradional distribution with slow streaming uptake? This would highlight the huge benefit the old school bundling model provided sports channels and subsequently the rights holders able to reap the rewards of large rights increases.
When it comes to linear vs. streaming TV, sports viewing and advertising is likely to continue to hold on to old viewing and advertising modes. The natural breaks in play make advertising relatively tolerable, even as streaming subscribers feel a whole other level of frustration to breaks it in the middle of movies and tv programming.
I'm interested in what you think viewing will be like for the Paris Olympics — as opposed to the Beijing summer games in '22, the time difference is kinder to primetime viewing.
And as you noted, those "bigly" expensive sports rights are the wild card in how expensive watching our teams will become. Here's a breakdown I've been monitoring of where sports right are headed:
●MLB just renewed all of their broadcast deals in 2022 to expire in 2028
● NHL just renewed all of their deals through 2028
● The Premier League has a six-year deal with NBC that started in 2021 and runs until 2028.
● The NBA deal expires next year and potentially could line up here although the last deal was significantly longer in term.
● The UFC has a deal that runs from 2019 until 2024. The term of their new deal could potentially put them on the same timetable.
Hi Evan - great to see a piece focussed on sports.
What drives the drop-off between the first two charts? 91% pay for any sports subscriptions, but then only 19% and 12% respectively pay for the services listed.
Does the first chart capture cable subscriptions whereas the second only focuses on the streaming products mentioned? If so, can it be read that sports subs are still predominantly focussed in tradional distribution with slow streaming uptake? This would highlight the huge benefit the old school bundling model provided sports channels and subsequently the rights holders able to reap the rewards of large rights increases.