THE MAP FORKS

The Latest Media Map Shows Two Possible Paths

Happy Sunday from sunny Lisbon! To celebrate my global travels, here is my newest Map of The Media Universe.

This version is low resolution. You can get high res maps going back to 2020, here.

Each version of these maps is drawn with the intent of showing what is happening right now - not what will happen, but rather what’s going on today.

The first map in 2020 showed that Big Tech had seized the center of gravity in the Media industry. It wasn’t a prediction, it was a report on the weather outside at that moment. Despite the math of it all, many in the Media community found that surprising.

This year, I drastically redrew the map, to better reflect the current currents of the ecosystem and portray what’s really happening, in real time. Today, using big tech platforms, audiences have merged mainstream and creator Media into one self-curated experience. This requires entirely reinvented business models for all Media - inside what I define as The Affinity Economy.