Great stuff, I think the Live Content prediction holds the MOST opportunity this year for platforms AND for advertisers. I see LIVE Viewing as the NEW spectator sport. Think award shows, reality show finales, etc. From an advertising standpoint there is HUGE opportunity to "gamify" this via a second screen experience. Again connecting the dots for viewers and advertisers across screens for a true holistic approach.
I do applaud guys! Good one.
Thanks! So nice to hear!
This is a great series Marion & Evan - keep it up!
Thanks so much! Really appreciate it!
Great stuff, I think the Live Content prediction holds the MOST opportunity this year for platforms AND for advertisers. I see LIVE Viewing as the NEW spectator sport. Think award shows, reality show finales, etc. From an advertising standpoint there is HUGE opportunity to "gamify" this via a second screen experience. Again connecting the dots for viewers and advertisers across screens for a true holistic approach.