EUROPEAN VOCATION
How Europe Can Avoid The Media Apocalypse
Happy Tuesday War & Peaceniks! Pack your bags, we’re headed to Europe!
Next week, I’m keynoting at MIPTV. Later this spring, I’m doing two days at the European Broadcasting Media Summit in Warsaw, and then a keynote at Future Week in Bergen Norway. To prep, I’ve dug into European Media’s usage and economics, to understand how the current of chaos is churning waters on the other side of the pond.
Last year, I mapped Europe’s Media landscape, by scouring the corners of our collective available public data. What I found is that the publicly available data for Europe’s Media usage and economics is very “old world.” This year, with the help of some amazing friends at Ampere Analysis, GWI and MediaBiz, I’ve been able to take a fresher look at the European Media Universe. I’ll be unveiling it all on Monday at MIPTV, but I’ve put together this👇 sneak peak for y’all.
Above is the first look at a newly redrawn Table of Media Economics for Europe, built using Ampere’s track…
