I suspect a large part of the confusion comes from differing constituencies, i.e. deal folks, as folks, and analytics folks, all sharing the same vocab for different purposes. As a deal lawyer I would love to see the language of your chart be used because it’s more precise, but lots of deal people tend to paint with a broader brush, sometimes purposefully and sometimes because they are new to the Tower of Babel
Our choice of verbiage may not be the BIGGEST problem we have right now, but you're onto something for sure...
I guess the challenge is trying to put singular, all-encapsulating labels on things that are, by their nature, multi-dimensional. The underlying revenue model is one thing, the user experience is another (with several sub-parts to this), and the merchandising approach (i.e., the whole "bundling" thing) is a third. They may all appear in different combinations, so they can't all be lumped under one acronym.
It reminds me of a (now) very dated blog post I wrote a decade ago in trying to categorize the (then) modern content business.
I love the frozen TV dinner imagery. I think the acronym mania is a symptom of the larger problem Matt - the embodiment of us constantly getting in our own way.
Have always used the old international/universal terms of free tv and pay tv...still try to, but hard when the acronyms are flying wild. It's exhausting.
Many moons ago, before the era of streaming - it's almost de facto leader. DVB that is. All the standards and acronyms are universal primarily for Digital transmission and Pay TV industry. Perhaps we are missing that one regulatory/standardization body. This self regulation allowed us to cook an impressive alphabet soup on daily basis.
I suspect a large part of the confusion comes from differing constituencies, i.e. deal folks, as folks, and analytics folks, all sharing the same vocab for different purposes. As a deal lawyer I would love to see the language of your chart be used because it’s more precise, but lots of deal people tend to paint with a broader brush, sometimes purposefully and sometimes because they are new to the Tower of Babel
Our choice of verbiage may not be the BIGGEST problem we have right now, but you're onto something for sure...
I guess the challenge is trying to put singular, all-encapsulating labels on things that are, by their nature, multi-dimensional. The underlying revenue model is one thing, the user experience is another (with several sub-parts to this), and the merchandising approach (i.e., the whole "bundling" thing) is a third. They may all appear in different combinations, so they can't all be lumped under one acronym.
It reminds me of a (now) very dated blog post I wrote a decade ago in trying to categorize the (then) modern content business.
https://medium.com/c-o-n-t-e-n-t-i-o-u-s/eight-layers-c07672c3a79e
I love the frozen TV dinner imagery. I think the acronym mania is a symptom of the larger problem Matt - the embodiment of us constantly getting in our own way.
Ha, thanks! I remember sifting through many images to find the one with the fried chicken AND the apple compote!
Have always used the old international/universal terms of free tv and pay tv...still try to, but hard when the acronyms are flying wild. It's exhausting.
Evan: Wise words about using words wisely and reducing the industry’s reliance on confusing acronyms. Say what you mean, people!
Evan: Wise words about using words wisely and reducing the industry’s reliance on confusing acronyms.
Many moons ago, before the era of streaming - it's almost de facto leader. DVB that is. All the standards and acronyms are universal primarily for Digital transmission and Pay TV industry. Perhaps we are missing that one regulatory/standardization body. This self regulation allowed us to cook an impressive alphabet soup on daily basis.
Building on last week's theme. If you can't simply explain the concept to the audience / the customer then you're probably on your way to oblivion.