AI + The Kids
News You Will Use
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This week’s Media Odyssey Podcast covers a LOT of ground.
We start with 1Q earnings from Big Media: Marion Ranchet and I discuss why Big Tech AI investments are now the center of global economic gravity, and what risks that represents for all of us.
Then Marion quizzes me on my recent Kids Content Landscape Report: the existential crisis in Kids content production, YouTube’s role and responsibility in the Kids programming ecosystem, and the changing nature of our digital video babysitter.
Here’s a full rundown of the episode:
WATCH/LISTEN: APPLE PODCASTS | YOUTUBE | SPOTIFY
[00:00:00] I won a Webby!
[00:04:05] Q1 Earnings are in, and big-tech is majorly committed to AI, reframing the global economy.
[00:07:44] Unpacking the skepticism surrounding Anthropic’s trillion-dollar valuation.
[00:12:55] In France, a right-wing party has drawn up a commission to examine their public media, and now France Télévisions is under attack.
[00:15:39] Meanwhile, France Télévisions has a new partnership with YouTube– an inevitable step in their digital evolution.
[00:20:17] The ripple effect: How defunding public media puts democracy and vulnerable populations at risk.
[00:23:35] I dropped a new report on Kids’ Content with Common Sense Media and we found that while demand for kids’ content is high, the economic feasibility of producing it is considerably low.
[00:28:20] The new generation of parents (Millennials and Gen Z) is invested in what their kids are watching, so co-viewing among families is on the rise.
[00:31:35] Most kids are watching age-appropriate titles in film and TV, but 88% of parents report their kids under 5 prefer YouTube.
[00:35:41] I recommend YouTube take a look at YouTube Kids and how their business model negatively affects producers’ ability to return on investment.
[00:39:10] I also recommend producers find other sources of income including: membership on YouTube, Patreon, AI, and working directly with brands.
[00:42:45] Finally, I recommend streamers resume investing in kids’ content. Disney and Netflix are losing out by not owning the major kids’ franchises that drive views on their platforms.
[00:44:04] Coming up: Exciting episodes from Stream TV in Denver and Cannes Lions—stay tuned!
WATCH/LISTEN: APPLE PODCASTS | YOUTUBE | SPOTIFY
Let me know what you think about any and all of this!
Don’t forget to enjoy your weekend!
ESHAP