IT'S 10PM, DO YOU KNOW WHAT YOUR KIDS ARE WATCHING?

A comprehensive study of the current state of Kids Media in collaboration with Common Sense Media

The Assignment

Common Sense Media is the most trusted source of recommendations for parents and families on their entertainment and tech.

So, when they approached me about producing a study of the current state of the Kids Content sector; I was eager to explore this landscape. Our goal was to offer a picture of how American children and families consume entertainment today, the types of content they consume most, the ways they share this content, or don’t, as well as a diagnostic for the sector of the media industry dedicated to the creation and distribution of entertainment for our children.

Kids Content is a wide-ranging and fragmented ecosystem. We wanted to offer as comprehensive a view as possible, while also remaining focused on the most important factors shaping the landscape. We have aggregated numerous sources from across the industry, including GWI, Parrot Analytics, Nielsen, Tubefilter, Precisify, Ampere Analysis, YouGov, Pew Research, and the Entertainment Software Associatio…