A BLUEPRINT FOR THE FUTURE
FULL KEYNOTE AND PANELS FROM THE MEDIA UNIVERSE SUMMIT
Happy Monday Peaceniks!
Today: A Blueprint For The Future
Those who follow this newsletter, know our Map of The Media Universe (this one just updated to reflect Fox’s brilliant acquisition of Roku — middle left, between Disney and Netflix).
You may have also seen the recent launch of our exclusive Cross-Screen Attention Index — the first metric to track total consumer attention, across all screens, on all platforms.
We use this newsletter to publish infographics based on shit-tons of data, landscape reports generated from mountains of research, and forecasts for the future, mapped against the voice of the audience.
We work year-round, with data partners such as Ampere Analysis, GWI, Antenna, Tubefilter, MX8 Labs, Digital i, Precisify, Common Sense Media, Influencer Marketing ai, and more; continuously updating our datasets. Each quarter, we pore through the earnings reports of all the Media players represented on the Map. We continuously scour the connected universe, hunting for fresh insight and scouting gaps in Media’s user-awareness. Our quantitative construct is sound.
But the framework of our work is not built solely on quantitative analysis. Each year, we interview hundreds of citizens from the Media Universe — experts, execs, vendors, advertisers, agencies, engineers, information officers, strategists, consultants, managers, interns, academics, data scientists, platforms, publishers, producers, and individual members of our community. We talk to a diverse array of global Media thought leaders, nearly every working day.
These two data engines — one dashboard of user behavior and industry trends; the other based on the current, actual reality of the people and institutions who make up the Media Universe — form our framework.
This is the Cartographer’s Blueprint: A strong cocktail of hard math, human input, and inconvenient truth.
Last week, we curated a live program at StreamTV based on this Blueprint. The Media Universe Summit was a full day of brand new findings from the real world of real consumer behavior, blended with best practices from Media’s best practitioners, containing THIRTY CASE STUDIES from the front lines of what’s actually working right now.
In the flow below, you’ll find videos of the whole morning program of the Summit:
My opening keynote where I unpack our recent Attention Index and show how to see The Whole Consumer (25 mins)
The New Media Model: case studies from Larry Flynt Productions, Stapleview, Uscreen, and Pressman Film (30 mins)
The Future of Animation: Moderated by YouTube; feat. case studies from Animation+, Toonstar, and Explosm (27 mins)
Building A Modern Media Empire with Dhar Mann Studios: feat. DMS CEO Sean Atkins, Tamara Rothenberg from Samsung, and Kim Larson of YouTube (25 mins)
Scoring Franchises: A fascinating keynote from IP valuation guru Lauren Zeinfeld, who grades my ESHAP brand, live on stage, to demonstrate how to value YOUR IP and measure the upside you’ve yet to realize (20 mins)
Videos of these full sessions are all below. You’ll see these are not run-of-the-mill panels driven by PR flacks and talking points. There’s no pablum, no bullshit. Just real talk from smart people.
We promised people Punk Rock Presenting: three chords and the truth. I think we delivered.
Together, they are a live Blueprint for what is next and now — actual actionable insights from the real world of what’s working, built on a foundation of data from the behavior of our audiences.
In this newsletter, we strive to offer digestible analysis to help you navigate the chaos. The sessions below are a live-action adaptation of that. Additionally, at the very bottom of this post, following all the video, you’ll find a downloadable PDF of my entire presentation on The Whole Consumer.
This is the culmination of a year’s work. I hope you enjoy!
