WE SHALL PLAY A GAME
MOST AMERICAN ADULTS ARE GAMERS
Happy Monday War & Peaceniks. Game on.
Gaming is a $200 billion business. There are 3.6 billion gamers in the world.
Yet, despite the pervasive presence of digital gaming in our lives, there are many misperceptions and misunderstandings about the global gaming market - even (and perhaps especially) in the Media. Gaming is not just, or even, a kids game.
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