THIS IS WHERE THEY LEAVE YOU

93% OF YOUR SUBSCRIBERS ARE AT RISK

Happy Monday War & Peaceniks! Ready for departure?

Today, Publishers Clearing House and I published a new white paper, Media’s Year of Living Dangerously, based on interviews with more than 27,000 Media consumers, about their attitudes towards ads and subscriptions, and their intentions for their media consumption in the year ahead. The biggest takeaway is a truly scary data point for Media players across all sectors… 93% of all Media users are at risk, every month.

Before we get too far, some context…

In 3Q and 4Q of 2022, ESHAP and PCH Consumer insights fielded two surveys of American Media consumers, to assess their mindset as we enter 2023 and a new era of Media economics. Our first study, The Mind of The Modern Subscriber (released in September), showed the complex set of levers consumers use when choosing whether (or not) to pay for certain Media, from the smorgasbord of content at their fingertips. 

The data revealed that American Media users (especially younger consumers) are quit…