THIRD DEGREE CHURN
ADS DON'T MAKE THE CHURN HURT LESS
Happy Monday War & Peaceniks! Ready to Churn & Burn?
Antenna, one of my favorite research resources, put out a bunch of data this morning, in their new report: The State of Subscriptions. It says a great deal about the current state of the streaming business.
The one point above is a stunner. In the last two years, the share of new SVOD subscribers who are Serial Churners - cancelling 3 or more services in the last 24 months - has doubled. Nearly one in three new SVOD subs are now considered Serial Churners.
This reinforces data from my new study with Publishers Clearing House, coming Friday, but which I’ll sneak peek here:
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