THE GAME'S A FOOT

YOUR Consumers Play. Do You?

Happy Tuesday War & Peaceniks! Ready to play?

Chances are you are ready to play games, because odds are, you already do.

Gaming is a ~$200 billion/year industry. The overwhelming majority of consumers play games. Data from GWI’s global survey of consumers shows that 82% of global audiences play games, and 85% of Americans play video games.

And, for those who do play, gaming is a very regular habit.

More so for Americans.

Gamers are not all men. And they don’t all play shooter games. In fact, half of gamers are women, and most gamers on earth play “casually” like you and me, on their phones.

When you see all those folks on the train, in a waiting room, or at an airport playing on their phones, most are solving puzzles or playing arcade-style games.

So, why am I telling you all this?

Because, despite the mushrooming popularity of Gaming, even among their friends and families, most Media executives still ignore Gaming as a potential savior of their business. Because most Media executives don’t see how Gaming can play for them.

Here’s how…