THE EYES HAVE IT
The Battle For CTV Has Just Begun
Happy Friday War & Peaceniks! Welcome to the new Home Screen…
According to Conviva’s 2Q 2022 State of Streaming report, Smart TV’s are now the number one source of video on earth. Connected TV Devices place second. Together, CTV and Devices now account for 70% of all video streaming globally. When consoles (also connected TV devices) are added in, CTV garner about 77% of all video streaming in 2Q. Nearly seven times mobile.
Now, let’s really dig into the data…
Keep reading with a 7-day free trial
Subscribe to Media War & Peace to keep reading this post and get 7 days of free access to the full post archives.