MEDIA'S NEW NORMAL

SIX SIGNS OF THE NEW STEADY STATE

Happy Monday Peaceniks. Let’s get schooled!

Summer is officially here and 2H is rising fast on the horizon. With the Upfront, Cannes Lion, and half of 2025 in the rear-view, it’s time for the chaotic Media industry to take stock, see where we stand, and map out what’s next.

Coincidentally, in the last few weeks, tidal waves of data and headlines have hit the shores of the entertainment industrial complex. In today’s post, I’ll weave six storylines (and a dozen or so infographics) into a diagnosis of the current state of Media at midpoint 2025:

1. Streaming surpasses Traditional TV for the first time

2. Roku and Amazon form an alliance

3. In France, Netflix will aggregate TF1’s TV content

4. Sky, ITV, and Channel 4 team up to sell ads

5. 54% of Americans now get News from Social Media — beating TV

6. Tubi embraces Creators

Together, from my point of view, these case studies and the data surrounding them, show a clear picture of the “new normal” taking shape in the Media Universe — if you look closely.

Let’s jump in…