Media War & Peace

Media War & Peace

Burst Your Bubble

Here's Why We Can't All Get Along

Evan Shapiro's avatar
Evan Shapiro
Jan 02, 2022
∙ Paid

Happy 2022 War & Peaceniks!

As we start 2022, I wanna take a quick look back at 2021 and 1972…

In 2021, the Super Bowl was the ONLY TV Broadcast/Cable program that had a larger audience (92 million) than the AVERAGE audience for ALL 22 episodes of All In The Family in 1972 (66.9 million).

In fact, other than Super Bowl LV, no Broadcast/Cable program in 2021 had a larger audience than the AVERAGE viewership of all 22 episodes of the 20th ranked series in 1972, Bonanza (43 million). This includes the Olympics and The Oscars. The combined viewership of the top 21 single airing programs in 2021 is just 53% of the combined sustained, 22 WEEK AVERAGE of the top 21 shows in 1972 (plus Super Bowl VI).

click to expand

Before you @ me, yes I realize there were only three TV networks in 1972.

So, what’s my point?

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