Happy Monday Peceniks. Ready for some sin‽
Ryan Coogler’s new vampire movie, Sinners, is sucking up all the box office blood these last two weeks — taking in $48 million in its first weekend, beating A Minecraft Movie for top spot; then defying gravity in week two, dropping just -13% this weekend (beating Get Out’s benchmark of -15%, the second-best week second week ever) - ending week two with more than $161 million at the worldwide box office - more than earning back its big, scary budget in just two weeks.
Such historic performance for a purely original IP — in an era monopolized by superheroes and sequels — has gotten a LOT of attention, even more so due to Ryan Coogler’s landmark deal with Warner Bros. Discovery for Sinners: first-dollar gross participation, IP rights reversion to Coogler.
However, just as much has been made about just how much Coogler spent to make Sinners: The $90 million budget was another deal breaker for Coogler’s team. Which is precisely why questions linger whether Sinners was good business for Disco Bros.
In the swirl, we’ve lost Hollywood’s most misplaced item: Perspective.
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