Settling The Score

A New Way To Measure TV Arrives

Happy Monday War & Peaceniks! Ready for the score??

Recently I announced a collab with Comscore for their new ad exposure metric and dataset The Score Report, which focuses not on what everyone’s watching, but rather on how what’s being watched gets monetized. It must’ve struck a chord, because it became the most read post in Media War & Peace history.

In that announcement I teased a big drop of the full dataset. The teaser offered some stunning data for 2Q 2024. Comscore has given me exclusive access to the complete data from The Score Report, covering ad exposure across Broadcast, Pay TV, and Streaming, for all of 1H 2024. This creates a new TV measurement metric, which I call Share of Ad Voice.

Below is my complete analysis of this remarkably deep data - which combines Comscore’s television audience products, Comscore TV and Comscore Total Home Panel; with Smart TV and ACR data from Inscape and Samba TV. If you want my full report as a PDF, you can download it here.

So much of the cur…