Settling The Score
A New Way To Measure TV Arrives
Happy Monday War & Peaceniks! Ready for the score??
Recently I announced a collab with Comscore for their new ad exposure metric and dataset The Score Report, which focuses not on what everyone’s watching, but rather on how what’s being watched gets monetized. It must’ve struck a chord, because it became the most read post in Media War & Peace history.
In…
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