SEQUELITIS: PART II
MASSIVE MOVIE STUDY: THE SEQUEL!
Happy Spring Break War & Peaceniks!
A long time ago in a galaxy far, far away… I shared Part I of AMERICANS AT THE MOVIES, a new survey by PCH Consumer Insights of 16,650 Americans on how they see Movies now. In today’s sequel, we dive into the demos, define the differences between Movie-Goers and Movie-Watchers, and offer deeper insight for how platfor…
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