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EXCLUSIVE: Channel 4's Long-Form YouTube Strategy & Results

Feb 06, 2025

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Happy Thursday War & Peaceniks! Ready to see more C4?

About a year and a half ago, I participated in a brainstorm at the Channel 4 offices in London, where we discussed a shift in their social video strategy - specifically the idea of leaning into YouTube as a “broadcasting” platform for C4’s premium, long-form content.

There was a lively debate among sen…

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