REDEFINING "CREATORS"
Dhar Mann: Next Generation Studio Head
Happy Thursday Peaceniks. Ready to meet THE next generation of Studio Heads?
Dhar Mann is one of the world’s biggest Creators. He operates YouTube Channels with more than 50 million subscribers. He was named one of Time’s Top 100 Creators. When we first met, he was getting mobbed BY BRANDS at Cannes Lion, then was featured in The New York Times as one the new mega-Creator class. That’s exactly why we’re thrilled that Dhar joined me and for an exclusive (and rare) podcast interview on The Media Odyssey.
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Dhar Mann is very different from nearly every Creator out there. Rather than vlogs, or pranks, or lifestyle reality content, Dhar Mann studios works in scripted programming — producing more than five hours of original scripted content — dramas, comedies, dramedies — every single friggin’ week!
Dhar has also reimagined the very idea of what a TV studio means. His social videos cross genres and demos and have become must-watch TV for tens of millions teens and Gen Zers on YouTube AND for a huge fanbase of primarily women 25-54 on Facebook. Different content channels for different audiences — but at a fraction of the budget per minute of the old school mainstream Hollywood studios.
What’s more, every major media company and brand on earth is now clamoring to work with Dhar Mann Studios. In fact, Dhar breaks some news on the pod, talking about his exclusive, new Dhar Mann FAST channel — on Samsung TV Plus.
Beyond the business reasons to listen or watch, his story is one that everyone reading this should hear — because Dhar himself is a lesson on how to overcome difficulties and convert your failures into your future. He overcame financial ruin and deep depression, and funneled what he learned into a massive and enormously successful pivot, manifesting a stratospheric career as a new media mogul.
So, if you are Creator-Economy-curious or want to learn how the next generation of scripted studios will work, this a conversation you won’t want to miss. Or if you are confused and concerned about your career because the chaos in the Media Universe has left you hanging — this is the podcast for you.
LISTEN/WATCH | APPLE PODCASTS | YOUTUBE | SPOTIFY
LISTEN/WATCH | APPLE PODCASTS | YOUTUBE | SPOTIFY
I hope this episode inspires you as much as it did our team. And I hope you enjoy the weekend!
ESHAP