Red Flag?

Red Notice vs Endgame FREE POST

"Red Notice is said to rival Marvel’s Avengers: Endgame in viewership, accounting for 280 million hours viewed across 93 territories. And yet it is as if it never existed. Netflix doesn’t need to market a film when it can instead give it pride of place on its homepage."
- Ed Tower, The Telegraph

Welcome to the future of film. In the past, for major releases, the P&A (Prints & Advertising) budgets have often rivaled those of making the film itself. For films releasing exclusively in theaters - the latest Bond, the upcoming and incredible-looking Nightmare Alley - this remains true, and perhaps - in the age of #Omicron - is now more true than ever.
 
BUT, for many, if not most major and minor releases in the Portals Era, positioning on the landing page, push notifications to subscribers and kick-ass trailers on social media ARE the new "A," and "P" is just a wistful memory. (Frankly, with digital…