Media War & Peace

Media War & Peace

ON CREATORS, CHEATING, & EMPLOYEE GENERATED CONTENT

EXCLUSIVE video of a Cannes Lions panel with Little Dot Studios, KNOWN agency, and the smartest Creator in all of marketing.

Evan Shapiro's avatar
Evan Shapiro
Jul 06, 2026
∙ Paid

Happy Monday Peaceniks. To my friends in France and England — congrats on nail-biting wins in the World Cup — here’s hoping the US will join you in the quarters!

Today, as a special summer treat to beat the heat, I’ve got two summery treats to keep us cool. First, fresh off the press, here’s the JULY MEDIA UNIVERSE MAP.

LOW RES JULY MAP: FOR HIGH RES MAPS FROM 2020-2026 CLICK MAP

The July map shows massive movement in the Media Universe.

🪐 Trad Media stagnates as AI capitalizations defy financial logic. Anthropic is now valued more than Netflix, Comcast, The Walt Disney Company, Paramount, Fox Corporation, Roku, Spotify, Nintendo, Roblox, and Disco Bros... COMBINED.

🪐 FOX & Roku are now tethered - but will the combined value be the combined value? More? Less?

🪐 Newly public Bending Spoons has been added to the map, at an eye-popping market cap of $23 billion.

🪐 There are 176 companies on the map with a total valuation of $32.1 Trillion. Google, Apple, Microsoft, Amazon, NVIDIA, Meta, Ope…

Keep reading with a 7-day free trial

Subscribe to Media War & Peace to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 Evan Shapiro · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture