MINE THE GAP

New Exclusive UK Viewing Report

Happy Monday War & Peaceniks. I’m in London for MIP London, so I’m a few hours ahead and it’s a special early edition of Media War & Peace: A new, exclusive report on Total Viewing in the UK in 2024. Let’s spill some Tea!

This is my second report on Total Viewing in the UK based on extensive access to Barb data. In the first report, I provided data and analysis for in-home, four-screen viewing of Broadcast, Pay TV, Streaming services, and Social Video for the first half of 2024. In this report, we provide data and analysis for the full year of 2024.

After the previous report, we received considerable feedback and numerous questions. One consistent inquiry concerned the differences we would find between four-screen viewing and TV-only consumption. To address these questions and examine the variances between four-screen consumption and TV-only viewing, following, in addition to four-screen data, I have provided and analyzed Barb’s data for both TV-only and four-screen watch time.

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