Media War & Peace

The First Newsletter

MEDIA WAR & PEACE by EVAN SHAPIRO

This makes it official - literally everyone has a newsletter now. Welcome to mine.

Why do you need another newsletter? Well, you really don’t. But if you want a breakdown of the current chaos, noise and bullshit in the Media Industry; are looking for an explainer of the various data and trends in the ecosystem; and have longed for the band-aids to be ripped off and the hard truths about the Entertainment Business, then you may WANT to subscribe to this one. Taking my cue from drug dealers, this first edition is a FREE sampler of what’s to come. Then, if you want to get high with me, you’re gonna have to pay. Let’s jump in…

Over the last ten years, the entire the media business went blind, in exactly the same way, at exactly the same time. The result? 30,000 people in the media industry lost their jobs in 2020.

Many will blame the media-pocalypse on the pandemic and lockdown. This is yet another symptom of the industry’s hysterical blindness. What happened…