MEDIA UNIVERSE MAPS 2020-2024
DON'T WORRY, GET MAPPY!
Ready for Map Time?
I started mapping the Media ecosystem over three years ago. I think people think it’s been longer. To be honest, it feels like it has. Maybe that’s because I’ve updated my map more than 60 times over the last three years.
I made my first Map for the courses I teach at NYU and Fordham University. Then Deadline published it, and things kind of blew up from there.
To celebrate three years of Media Maps, I just dropped this new map, a cross-section of the original, designed to show the economics and audiences at the heart of the ecosystem.
Think about everything that’s happened in Media just since the Summer of 2020… I’ll wait.
To take stock of the rate of change in the Media Universe, below are the original Summer 2020 Media Map; the Summer 2021 Media Map; the Summer 2022 Map, and this most updated 2023 Universe Map (above is low res, below it gets high); as stand-alone high-res images.
Mapping the Media Universe has incredibly illuminating, and a true blast.
It’s opened my mind, and kicked opened the door to so much great conversation. I hope the trip across the universe helps you zoom out, gather perspective, see new things and start your wheels spinning for what comes next.
(High res Summer 2020, 2021, 2022 & 2023 Maps are below the paywall. If you don’t see the paywall, thanks for being a premium subscriber! If you do see it, consider trying a FREE trial to grab the maps.)
Enjoy the weekend!