MEASURE FOR MEASURE
Nielsen FINALLY Enters the 21st Century
Happy Monday Peaceniks! Ready to be measured?
This past week, Nielsen finally announced that their Big Data solution for measuring TV viewership was ready for prime time - that their Panel-Only days were over. Five years after they told us it would be ready, the private-equity-owned measurement company proclaimed that they’ve rece…
Keep reading with a 7-day free trial
Subscribe to Media War & Peace to keep reading this post and get 7 days of free access to the full post archives.