Localization Localization Localization
The New Key To Streaming
Happy Monday War & Peaceniks! Today’s post is locally grown.
The classic cliché about real estate says that the three most important things are: Location, Location, Location. (The axiom is credited to Harold Samuel, but it seems no one really knows who said it first).
A different cliché, Think Globally, Act Locally, was coined by a Scottish town planner, named Patrick Geddes, and has since come to be used by climate activists as a way to urge people to save the planet.
Inspired by these two truisms, I decided to coin my own clichéd axioms for the New (post Netflix meltdown) Streaming Wars:
Localization, Localization, Localization.
Stream Globally, Program Locally.
Adhering to these concepts will not only help various streamers survive, there’s a chance they could help save one of the most important and threatened segments of the content economy: Local News. Let’s unpack.
