Life in the FAST lane
Free Ad-Supported TV is Moving FAST
Happy Monday War & Peaceniks - let’s get revved up for the week!
Today’s post is FAST - in more ways than one.
First, I am unveiling my newest map of the media ecosystem, detailing one of the hottest sectors of the streaming economy, FREE AD SUPPORTED TV aka FAST.
Here is the THE FAST TRACK…
Second, let me point you to this deep-dive-explainer-essay for the Track, and for the entire FAST space, that I wrote for TV/REV.
FAST is growing well, fast - because to many, free ad supported television seems like a low-risk way to make a quick buck. But, as I outline in my article, the FAST business is about to go through some major growing pains, and will ultimately not be for the faint of heart. The essay takes you on a spin around the FAST Track, explaining the economics, the data, and all the important players. No paywall - just free, FAST and curious!
Last: A reminder/invitation for the Monthly WebinWar & Peace - Wednesday 2/23/22 at 4p EST/1p PST. It’s jaunty 45-minute session where I’ll go through the FAST Track above, and the new Media Universe Map we just released…
The WebinWar is for Premium Peaceniks only. The link for the session is below. Premium members will see it. Everyone else will get that annoying paywall button.
If you dig the stuff I write here, and want to get even more skinny on what all these maps/tracks/infographics mean, click that link and upgrade your subscription!
I hope to see you there!
ESHAP
