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Happy Thursday War & Peaceniks - ready to go live?

Welcome to the latest installment of our TV 100 Report - the first report on TV’s top programming focussed on 2024. Each month VideoAmp gives me access to their linear TV viewing (based NOT on panels, but on cross-platform TV usage in 39 million homes and 63 million devices), and we analyze the numbers to spot the trends.

YOU CAN DOWNLOAD THE FULL JANUARY TV 100 REPORT, HERE.

This data is from January - the first month when football wasn’t on TV constantly, and the first when scripted programming came back to TV, post-strikes. While the hierarchy of audiences did not shift too dramatically - since the NFL and College football games in January were super-sized in importance, hype, and viewership - the makeup of the most watched 100 programs in January was dramatically different than 4Q.

The NFL Playoffs in January amassed 344 million total viewers.

The games and audiences were massive in January, but with less football on TV, Sports took u…