I SEE TV
Let’s Wrap About TV
Happy Tuesday War & Peaceniks!
I typically link to other writers/articles/sources for data, back up and validation. Today, I’m linking out to my OWN article.
Just in time for the Upfronts, The Wrap just dropped my latest piece about how all TV is forever more CTV, why we need to change the way we measure TV, and why advertisers need to catch up to their audiences.
A good example why…
There are now 17 million more CTV homes than Pay TV HHs in the US. There are 40 million more streaming homes than cable homes. In the next four years, 1 billion CTVs will be sold worldwide.
Another good example…
ACR data - automatic content recognition data - uses digital fingerprints in content on tens of millions of CTVs to track content usage. Not polls, nor panels after the fact: ACR provides real-time, anonymized data from CTV screens as viewership happens. Why is it not yet our shared currency for TV measurement? Don’t answer. It’ll only make you mad.
But ponder this: ACR Data shows that 78% of homes with adults 18-49 are mostly streaming homes, watching two hours of streaming per day, and twenty minutes or less per day of linear TV; and, even in Pay TV homes, families spend 63% of their time streaming content from streaming only publishers.
Yet this year, 43% of all video advertising in the US (according to MAGNA) will be spent on traditional linear and Pay TV networks.
So many more fun facts, groovy infographics and all the sources are in The Wrap piece (for which I did NOT write the headline) Why Advertisers Need to Stop Wasting Money on Broadcast and Wake Up to Connected TVs. There is a paywall, BUT I gave you a nice dose here; and I think you can do a free trial if you don’t subscribe.
Also, below please find a pic from my presentation at Informa’s Media Insights Conference in Nashville, and another of me at Nashville’s world famous honky tonk, Tootsie’s Orchard Lounge. You can’t get that in The Wrap!
There’ll be a new War & Peace exclusive post on Friday, promise.
Enjoy The Week!