Media War & Peace

Media War & Peace

HOW GOOGLE BEAT APPLE

What That Means For Big Tech's Next Battle

Evan Shapiro's avatar
Evan Shapiro
Jan 12, 2026
∙ Paid

It’s the second week of 2026, Peaceniks! And the biggest news in tech last week had absolutely nothing to do with CES…

On January 7, Alphabet’s market capitalization overtook Apple’s valuation for the first time this decade.

Except for a few weeks in 2016 and 2019, Apple has always been more valuable than Google aka Alphabet. Until last week.

Yes, markets fluctuate, especially in the current environment. Likely, these two will toggle market caps back and forth – for this year. But, if you pay close attention, there’s plenty of evidence that this Google/Apple lead-change indicates a fundamental re-rating of the market itself.

Here are a DOZEN CHARTS that explain why Google is now more valuable than Apple, why it’s likely to stay that way, and how this will shape the AI Wars.

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