Hi again War & Peaceniks! Stream Me Up!
I’ve been digging into Kantar’s brand new Q2 Entertainment On Demand Barometer. There’s a lot to unpack in here (I’ll be writing next week in more detail).
Notably, contrary to conventional wisdom, overall streaming has not slowed since lockdown has eased. It’s actually up 2% in 2Q: 88% of US HHs now stream regular…
Keep reading with a 7-day free trial
Subscribe to Media War & Peace to keep reading this post and get 7 days of free access to the full post archives.