Healthy Streams?

The Battle 4 Streams Heats Up

Hi again War & Peaceniks! Stream Me Up!

I’ve been digging into Kantar’s brand new Q2 Entertainment On Demand Barometer. There’s a lot to unpack in here (I’ll be writing next week in more detail).

Notably, contrary to conventional wisdom, overall streaming has not slowed since lockdown has eased. It’s actually up 2% in 2Q: 88% of US HHs now stream regularly for entertainment.

But as I went deeper under the hood, I found interesting kinks in the streaming hose: Notably how streaming market shares have shifted in the last 12 months. Per usual, I turned it into a chart…