Healthy Streams?

The Battle 4 Streams Heats Up

Jul 28, 2022

∙ Paid

Hi again War & Peaceniks! Stream Me Up!

I’ve been digging into Kantar’s brand new Q2 Entertainment On Demand Barometer. There’s a lot to unpack in here (I’ll be writing next week in more detail).

Notably, contrary to conventional wisdom, overall streaming has not slowed since lockdown has eased. It’s actually up 2% in 2Q: 88% of US HHs now stream regular…

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