GAUGING ACUMEN

Learning How To Read, Again

Happy Wednesday War & Peaceniks! Let’s en-Gauge!

There's a lot to unpack in Nielsen's momentous July Gauge report.

Perhaps more importantly, the coverage and interpretation of it offers a lot to learn about how not to read it, and how the Media is dangerously close to repeating all the mistakes it made over the last half decade.

Let’s break it down…