Media War & Peace

Media War & Peace

EVERYDAY TV

How Often Do You Tune In?

Evan Shapiro's avatar
Evan Shapiro
Oct 10, 2024
∙ Paid

Happy Thursday War & Peaceniks. Are you ready to tune in?

Recently, DirecTV commissioned me for a study on daily TV habits. I partnered with PCH Media to conduct a survey (with a sample size of 9,442 A18+), asking American TV audiences “How much TV do you watch?” I’m presenting the results today at Advertising Week NY. However, I’m posting them here, for…

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