EVERYDAY TV

How Often Do You Tune In?

Happy Thursday War & Peaceniks. Are you ready to tune in?

Recently, DirecTV commissioned me for a study on daily TV habits. I partnered with PCH Media to conduct a survey (with a sample size of 9,442 A18+), asking American TV audiences “How much TV do you watch?” I’m presenting the results today at Advertising Week NY. However, I’m posting them here, for you, now.

The question above might seem simple… until you think about just how many different TV and video services you have.