Media War & Peace

Media War & Peace

Disney + OpenAI: Explained

A DREAM IS PROMPT YOUR AI MAKES

Evan Shapiro's avatar
Evan Shapiro
Dec 12, 2025
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Happy Weekend Peaceniks. Let’s UGC!

Here’s the actual cheese behind the The Walt Disney Company + OpenAI deal (as far as we know):

🐭 Disney makes a $1 billion investment in #OpenAI.

🐭 Disney “licenses” approximately 200 characters to OpenAI for use in Sora (CHARACTERS ONLY, NOT VOICES).

🐭 Disney has mentioned Marvel, Pixar, “classic” animation (everything from Princesses to Lion King), and Star Wars IP as included in the deal.

🐭 OpenAI and #Disney (but let’s be honest this is about Altman) “affirm a shared commitment to the RESPONSIBLE use of AI that PROTECTS user safety AND THE RIGHTS OF CREATORS” and “maintains ROBUST CONTROLS.”

🐭 “SELECT fan-inspired Sora short form videos WILL BE MADE AVAILABLE TO STREAM ON DISNEY+” (select does a lot of lifting in this sentence).

🐭 “Disney Licenses” also does A LOT of work in these press announcements.

🐭 As part of the deal, “Disney will become a major customer of OpenAI, with access to their APIs to build new products, tools, and experiences, and…

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