Media War & Peace

Media War & Peace

Change or Die

Television's existential crisis

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Evan Shapiro
Mar 02, 2026
∙ Paid

Happy Monday Peaceniks. Are you ready to change?

Last week, I gave the closing keynote at MIP London. Given the current state of the traditional Media industry I titled the session: “The Year of Change or Die.”

If you missed it, no worries. Luckily, for all of us, Maria Chiara Duranti, founder and editor of FormatBiz, was there. To be honest, after reading her piece on my session I think Maria captured my thesis even better than I presented it. So today, rather than my normal column, I am re-posting Maria’s review of my session (with her permission), here, as a guest column - and I’ve embedded the infographics and data from my presentation to accompany her narration.

A Stark Warning: Shapiro’s “Change or Die” Moment for the Industry

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