Happy Thursday Peaceniks. Ready to Buy? Ready to sell?
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Cannes Lion maybe named the Festival of Creativity, but for most it is truly a market for Advertising — the moment post-Upfront for buyers and sellers to convene in the South of France and map out the year in advertising.
The hardest thing to do in Cannes is pin down quality time with an actual media buyer.
So we were thrilled when friend of the pod, Dan Callahan, newly minted CRO of Spectrum Reach, invited us to the spectacular Spectrum apartment on the Croisette for a podcast conversation with a true unicorn — a major buyer of Media — Dave Campanelli, head of global investment for Horizon Media.
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With Dan and Dave, and I handicapped the Upfront market, debated alternative currencies, weighed the importance of creative in advertising, and compared our strong opinions on what truly makes one ad more valuable than another today.
This is the first of three special episodes from Cannes Lion, and it’s packed with first-class knowledge and best practices for anyone who works in marketing.
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BON PODCAST!
ESHAP
Loving the pics 😎