BUNDLE OR GET BUNDLED

40% OF SUBSCRIPTIONS ARE BUNDLED NOW

Happy Thursday Peaceniks! Let’s get ready to bundle!

A new report on the state of subscription bundling just dropped and for anyone in the content and/or subscription business, it’s a must read.

Bango surveyed consumers in the UK and US on how, why, and from whom they get their subscriptions today, and the results are incredibly telling.

Above, you see the top subscription types by category - with Retail coming #2 behind SVOD - way ahead of Music.

However, beyond what people are subscribing to, the report details what’s going on inside the mind and wallets of the modern subscriber…