BON FAST

RE-MAPPING FAST

Bon Mardi Mes Amis! Ready for some FAST French‽

Tomorrow morning, Wednesday, October 18, at 9a Cannes time, I’ll be opening MIPCOM’s FAST Summit in the Palais. Because of my treatments for lymphoma I unfortunately could not make the physical trip. Ergo, I will be presenting at 3a NYC time, because even my cancer can’t kill my thirst for the spotlight.

The star of my presentation will be a new map of FAST WORLD, using data from our awesome partners at OMDIA, showing the complicated highways of the global FAST scene. I say complicated, because usage and revenues in FAST are complex to track, but also because FAST does not exist on planet streaming alone.

FAST rides alongside paid streaming, AVOD, SVOD, SVAD (subscription with ads), as well as free, public service streaming services. Increasingly, audiences and ad dollars navigate between this array of platform options as seamlessly as all our walled gardens allow. You can’t really map FAST without contextualizing the format within the con…