AUTHENTIC INTELLIGENCE
How To NOT Be Replaced by AI
Happy Thursday Peaceniks. Ready for the revolution?
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Do you use AI? Do you dabble? Or are you infusing AI into your workflow? Do you notice the many ways that AI is — right now — infiltrating more and more of your work (and home) life, everyday?
McKinsey Institute estimates that 14% of the American workforce — 22 million people — will be forced to change their careers due to Artificial Intelligence.
AI is powerful. Its potential is awesome and potentially dangerous. Real concerns over privacy and ethics in AI help explain the big generation and gender gap in current AI usage.
Yet, history proves that early adapters to any new technology are the same people who master it quickest — SEE: The 10,000 hours of practice principle.
Right now, if you’re experimenting with AI, getting to know its possibilities, limitations, and potential pitfalls; you are much more likely to understand how to adapt your career organically around it, and far less likely to be replaced or shoved aside by it — or by big bosses blithely looking to cut costs and replace humans with “efficient tech.”
What I found fascinating in my AI research (research about AI, assisted by AI) is that, right now, those of us in the entertainment business are among the most likely to employ AI in some way at work, right now. Media people use AI nearly as much as the math and science geniuses who invented it in the first place!
Here’s the thing: Artificial Intelligence is not just a new technology. It’s the new internet. It’s all software. It’s woven into the operating system of every device you own and touch. Look at the top of your latest Google search — AI results. Every time you log onto Instagram, Waze, Amazon, Spotify, the Delta Airlines app, Instacart, or that Connected TV on your wall — in some way, more pervasively everyday, AI is driving your experience.
Today, avoiding AI in the workplace is simply impossible. More importantly, if you want to stay relevant in your career and in modern society, your fear of finding out about AI is very likely a self-fulfilling fatal flaw.
Luckily, on today’s podcast, we’ve got an entire discussion dedicated to understanding and experimenting with AI — simple, helpful ways to add AI to your daily workflow, how to make AI your competitive advantage, the many ways AI is already infiltrating entertainment, and where AI will take Media next.
Turns out is bit more of an AI skeptic than me, but on the pod, we both share ways we enhance our businesses with various forms of AI and we unpack the data behind AI anxiety. PLUS we’ve got the CTO of LG Ads, Dave (Rudfish) Rudnick, who’s got an entire lab dedicated to experimenting and advancing with AI in advertising.
I do not use AI to write this newsletter. However, I very much do employ AI to help me with the research that fills this newsletter with usable data, the formulas that power the spreadsheets under my infographics, to proofread my essays (which is not failsafe!), and for an increasing number of important, high-volume, repetitive, tedious tasks, which frees up my time to do the thing I love — more writing and maps!
Whether you’re fluent in AI, AI curious, or AI avoidant, this conversation is chock-full of best practices, demystifications, and useful info about the emerging state of Artificial Intelligence. And I didn’t even use ChatGPT to write that!
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Happy weekend!
ESHAP