COMMUNITY > AUDIENCE
It's not about size, it's about depth
Happy Monday Peaceniks. Ready to hear about an unhinged celebrity death?
Since 2021, Duolingo has produced some of the most ingenious, “unhinged,” and effective social media content in history. Greenlit by internet legend Tim Shey and performed, curated, and lived by Zaria Parvez and Michaela Kron, Duo has become the living representation of the Duolingo mascot. He has also trolled social media followers for being lazy, expressed his nearly unhealthy obsession with Dua Lipa, and attended the Met Gala. Duo takes all the risks that every brand handbook tells you to absolutely never do.
As proof, last year, Duolingo “killed off” this enormously popular cult figure of a mascot, announcing that it had been struck by a Tesla Cybertruck.
The reaction was enormous and global.
