ADULT EDUCATION
A NEW FREE ONLINE COURSE IN ADVERTISING LITERACY
BREAKING: I am proud to announce a brand new, free, online course on Addressable Advertising which I am hosting, and that I created with Go Addressable.
Here’s a peak at the class…
In addition to myself the classes include guest speakers Matt Van Houten from DIRECTV and Larry Allen from Freewheel, offering expert insights on best practices in data-driven TV advertising.
Substack nerds might be interested to know that we built the class entirely on Substack! As mentioned, the class is 100% free, plus we offer a certification that you can add to your LinkedIn profile.
Why you would want to take this class in four easy slides:
Because the number one priority of advertisers is now outcomes.
Because 80% of CTV ad dollars are wasted.
Because one in five dollars spent on programmatic advertising only reaches bots.
And because all data is not created equal.
If you work in marketing, advertising, media, or television, this course will help you and your brand achieve your goals.
Plus, you can use the certificate to brag about it to all your friends!
Did I mention the class is totally FREE? Because it is.
The first two classes are live now. We’re creating the next courses as I type this. I hope you check them out and let me know what you think, so we can incorporate your thoughts in the next modules.
Happy educating!
ESHAP