Media War & Peace

Media War & Peace

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WHY THE BEST DATA WINS

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Evan Shapiro
May 15, 2025
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Media War & Peace
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Happy Thursday Peaceniks. Are you ready to be addressed‽

Above is my latest chart of the Media Universe and my latest collab: The Addressable Table of Elements. This table - a collaboration with Go Addressable - represents all the players and platforms in the Addressable Advertising Universe.

Why? Because, contrary to conventional advertising wisdom…

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