Do we need another Newsletter?

No one needs another newsletter. BUT, if you want a breakdown of the current chaos, noise and bullshit in the Media Industry; need an explainer of the various data and trends in the ecosystem; long for band-aids to be ripped off and hard truths to get spilt, then you may WANT to subscribe to this one.

This 30,000 foot view of the media industry is entirely unvarnished, uncolored by advertisers and other interlopers. You might not love everything you read, but you will not get it anywhere else.

The Maps we make are entirely driven by data - we always start with cold hard facts. Once all the facts are together, patterns… narratives emerge. In this newsletter we give you facts - lots - and then weave them into narratives about where the Media Universe is spinning.

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Reports from the War for Our Attention.


Evan Shapiro 

Media's Official Unofficial Cartographer